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— Kenneth E. Boulding"[The consumer is] the supreme mover of economic order... for whom all goods are made and towards whom all economic activity is directed."
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An enormous amount of art and literature is erotic in the sense that it stimulates vague sexual emotions, but it has no pornographic intention or effect because "it leaves everything to the imagination." The consumer has to invent his own images, and it is felt, I do not know with what justification, that there is no harm in this.
— Herbert Read
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[on the theory of the firm] It is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a 'firm' whose product is 'utility.'
— Kenneth E. Boulding
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